There are a number of reasons for Ford's popularity in this niche segment. Chief among them is the fact that Ford has typically offered a mind-boggling variety of body styles (regular cab, extended cab, crew cab), powertrain options and trim levels to choose from. This wealth of options allows everyone from small business owners to wealthy ranchers to find an F-250 Super Duty that suits their needs. Another reason that Ford's heavy-duty hauler is a fave is that it can handle massive payloads while also being easy to drive and comfortable to ride in. Recent improvements have yielded a stronger turbodiesel V8, even better ride and handling dynamics and a redesigned cabin with higher-quality materials.